Scott Sandland, Certified Hypnotherapist, works on staff at a respected drug and alcohol rehabilitation center in Newport Beach, California. So when he heard media reports calling LA Lakers power forward Lamar Odom a “sugar addict,” Scott had a definite opinion—as both an addiction specialist and life-long Lakers fan.
We turned Scott’s opinion into a search engine optimized multimedia news release. Then we turned that into coverage on page 2 of the Sunday Los Angeles Times sports section (circulation, over 1 million) on the morning of game 2 of the NBA finals.
Certified Go-Giver Speaker and Copywriting Trainer
Kathleen Hanover helps entrepreneurs tell their story, attract their ideal audiences, and persuasively communicate their value. As a highly-regarded marketing copywriting trainer, she teaches persuasion psychology and the magic words that build rapport and sales. And as Ohio's first Certified Go-Giver Speaker, Kathleen shares the Five Laws of Stratospheric Success from the international best-seller, "The Go-Giver," by Bob Burg and John David Mann, with business and community audiences alike.
