Public Relations Campaign

Earned client coverage in the Sunday LA Times

The Challenge

Certified hypnotherapist Scott Sandland worked on staff at a respected drug and alcohol rehabilitation center in Newport Beach, California. So when he heard sports media reports calling Los Angeles Lakers power forward Lamar Odom a “sugar addict,” Scott had a definite opinion—as both an addiction specialist and life-long Lakers fan. He asked me to leverage the trending story to position him as an expert in his field, and help attract prospective clients.

We Contributed


Public Relations Strategy & Consulting


Press Release Writing


Media List Compilation


Press Release Distribution


“I am thrilled with the results I have gotten working with Kathleen Hanover. In less than three months she has created and started to execute a complete marketing and PR strategy for me….If Kathleen writes a news release, it won’t be some garbage SEO article that gets tossed aside. Kathleen’s press releases are of higher quality and are more content-rich than any news releases I’ve seen before, which is how she gets me noticed by journalists. And that’s how Kathleen got me into the LA Times.

I didn’t understand social media marketing or PR until very recently, and I may not fully understand it still, but I don’t have to, because I know Kathleen does. I don’t need a yes man, I need marketing and PR results. And Kathleen Hanover gets results.” — Scott Sandland, CHt

Scott Sandland

Scott Sandland

Clinical Hypnotherapist

The Results

The press release we wrote for Scott earned him coverage on page 2 of the Sunday Los Angeles Times sports section (circulation, over 1 million) on the morning of game 2 of the NBA finals. What’s more, we were able to control the message, because most of Scott’s press release was published verbatim.

Press Release

Sunday Circulation

Want results like these? Let’s chat.