Public Relations Campaign
Earned client coverage in the Sunday LA Times
The Challenge
Certified hypnotherapist Scott Sandland worked on staff at a respected drug and alcohol rehabilitation center in Newport Beach, California. So when he heard sports media reports calling Los Angeles Lakers power forward Lamar Odom a “sugar addict,” Scott had a definite opinion—as both an addiction specialist and life-long Lakers fan. He asked me to leverage the trending story to position him as an expert in his field, and help attract prospective clients.
We Contributed
Public Relations Strategy & Consulting
Press Release Writing
Media List Compilation
Press Release Distribution
Testimonial
“I am thrilled with the results I have gotten working with Kathleen Hanover. In less than three months she has created and started to execute a complete marketing and PR strategy for me….If Kathleen writes a news release, it won’t be some garbage SEO article that gets tossed aside. Kathleen’s press releases are of higher quality and are more content-rich than any news releases I’ve seen before, which is how she gets me noticed by journalists. And that’s how Kathleen got me into the LA Times.
I didn’t understand social media marketing or PR until very recently, and I may not fully understand it still, but I don’t have to, because I know Kathleen does. I don’t need a yes man, I need marketing and PR results. And Kathleen Hanover gets results.” — Scott Sandland, CHt
Scott Sandland
Clinical Hypnotherapist
The Results
The press release we wrote for Scott earned him coverage on page 2 of the Sunday Los Angeles Times sports section (circulation, over 1 million) on the morning of game 2 of the NBA finals. What’s more, we were able to control the message, because most of Scott’s press release was published verbatim.