Copywriting Samples
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Integrated Media Campaign - Fortune 1000 Tech Company
B2B
Our client wanted national media coverage, and I delivered with an on-brand 3-D mail campaign that drew nearly 100 industry participants.
Direct Mail Sales Letter - Dental Consultation
B2B
We helped our client sell his consulting services with a direct mail letter that spoke directly to his target audience’s frustration with traditional continuing education for dentists.
Complete Website - Author & Book
B2B & B2C
The co-author of a life-saving book had a great message but little marketing presence. Our website threw her important work a lifeline.
Radio Ad Copy - Estate Planning Event
B2C
Our drive-time radio ad for estate planning captivated a captive audience, asking them what would happen to their family if they didn’t make it home that night.
Direct Mail Sales Letter - Pharmacist Newsletter
B2B
A direct-mail package featuring this sales letter was just what the doctor ordered for this continuing education service for pharmacists.
Case History Writing & Design - Real Estate Agent
B2C
We helped a San Antonio Realtor turn his best clients into terrific spokespersons for his brand with this case history that built rapport with similar prospects.
Website Copywriting - Political Campaign
B2C
This web copy launched a last-minute campaign that brought a candidate out of retirement. How did it perform? Judge for yourself.
Website Copywriting - Beauty Products
B2C
This client’s web copy wasn’t aging well, so I applied a copywriting treatment that tightened and beautified her sales message.
Article - Personal Branding Content
B2B
I wrote this article for LinkedIn to generate public relations leads and brand myself as an expert.
Press Release - Heart Walk Ambassador
B2C
This feature-style press release generated big coverage for a little heart defect survivor.
Flyer - Automobile Dealer Service Pricing Guides
B2B
How did we market a big-ticket automobile service pricing guide system to service managers? By focusing on benefits.
Landing Page - Relationship Coach
B2C
This dating coach had a long-term love affair with my long-format sales letter, using it virtually unchanged for over five years.