Copywriting Samples

Click images to open a full-size version


Integrated Media Campaign - Fortune 1000 Tech Company


Our client wanted national media coverage, and I delivered with an on-brand 3-D mail campaign that drew nearly 100 industry participants.

Direct Mail Sales Letter - Dental Consultation


We helped our client sell his consulting services with a direct mail letter that spoke directly to his target audience’s frustration with traditional continuing education for dentists.

Complete Website - Author & Book

B2B & B2C

The co-author of a life-saving book had a great message but little marketing presence. Our website threw her important work a lifeline.

Radio Ad Copy - Estate Planning Event


Our drive-time radio ad for estate planning captivated a captive audience, asking them what would happen to their family if they didn’t make it home that night. 

Direct Mail Sales Letter - Pharmacist Newsletter


A direct-mail package featuring this sales letter was just what the doctor ordered for this continuing education service for pharmacists.

Case History Writing & Design - Real Estate Agent


We helped a San Antonio Realtor turn his best clients into terrific spokespersons for his brand with this case history that built rapport with similar prospects.

Website Copywriting - Political Campaign


This web copy launched a last-minute campaign that brought a candidate out of retirement. How did it perform? Judge for yourself. 

Website Copywriting - Beauty Products


This client’s web copy wasn’t aging well, so I applied a copywriting treatment that tightened and beautified her sales message. 

Article - Personal Branding Content


I wrote this article for LinkedIn to generate public relations leads and brand myself as an expert. 

Press Release - Heart Walk Ambassador


This feature-style press release generated big coverage for a little heart defect survivor.

Flyer - Automobile Dealer Service Pricing Guides


How did we market a big-ticket automobile service pricing guide system to service managers? By focusing on benefits.

Landing Page - Relationship Coach


This dating coach had a long-term love affair with my long-format sales letter, using it virtually unchanged for over five years.

Don’t you deserve copy this good? Let’s chat.