Influence: The Psychology of Persuasion, Revised Edition

(1 customer review)

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Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

1 review for Influence: The Psychology of Persuasion, Revised Edition

  1. Kathleen Hanover

    The goal of persuasion is what sets marketing copywriting apart from most other forms of business writing. And to write effective copy, you must understand how people make decisions and what drives them to act. Influence: The Psychology of Persuasion is my copywriting bible. Once you read it, you’ll never see an infomercial the same way again.

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