Attract and convert your best customers, clients and donors The Go-Giver Way™, with compelling copy that gets results.
3-D “Bumpy” Mail Campaign Copywriting and Concepts
Integrated Direct Marketing Copywriting and Concepts
Public Relations Copywriting
Selected Copywriting, Marketing and Public Relations Achievements
Achieved double-digit response rates and earned multiple marketing awards across many industries with B2B and B2C copywriting and campaign concepts.
Trained hundreds of beginning, intermediate and advanced students in marketing copywriting at seminars throughout the U.S.
Researched, conducted customer interviews, and wrote dozens of corporate case histories and success stories.
Authored press releases and feature stories that were published in national and regional magazines, daily metropolitan newspapers, and numerous weekly community newspapers in the U.S. and Canada.
Contributed writing, editing, public relations, branding and/or creative strategy and expertise to hundreds of successful direct response campaigns, news releases, press kits, sponsorship proposals, fundraising campaigns, corporate collateral pieces, print advertisements, e-mail campaigns, video and public speaking scripts, websites and more.
Wrote over a dozen grant and sponsorship applications, 100% of which were successful.
Selected Professional Experience
Go-Giver Certified Speaker, Go-Givers International 2015 – present
Copywriting Workshop Seminar Trainer, National Seminars Training 2014
Freelance Copywriter & Public Relations Expert 2006 – present
Freelance Journalist 1990 – present
Board Member, Dayton/Miami Valley Chapter, Public Relations Society of America 2004 – 2008
Public Relations Manager/Lead Copywriter, B/R/C Marketing, Inc. 2000 – 2006
Director of Marketing & Communications, American Heart Association 1999 – 2000
Continuing education in copywriting, marketing, public relations, and development/fundraising
Heroic Public Speaking, HPS Live professional speaker training workshop, 2016
Go-Givers International Speaker Certification Training, 2015
Go-Givers International Entrepreneurs Academy, 2015
Sandler Training Presidents Club consultative sales training, 2009 – 2013
Hypnosis Practitioner Training Institute, hypnotherapy, psychology, critical thinking, 2012
Hondros College, real estate licensure training, 1996
Bachelor of Fine Arts (BFA), Wright State University Department of Theater Arts, cum laude, 1988