Senior Copywriter • Copywriting Trainer

Attract and convert your best customers, clients and donors The Go-Giver Way™, with compelling copy that gets results.

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  Talent Stack

• 3-D “Bumpy” Mail Campaign Copywriting and Concepts
• Integrated Direct Marketing Copywriting and Concepts
• Fundraising Appeals
• Radio Spots
• Humor
• Landing Pages
• Sales Funnels
• Email Sequences
• Public Relations Copywriting
• Journalistic Writing
• Grant Writing

  Selected Copywriting, Marketing and Public Relations Achievements

• Achieved double-digit response rates and earned multiple marketing awards across many industries with B2B and B2C copywriting and campaign concepts.
• Trained hundreds of beginning, intermediate and advanced students in marketing copywriting at seminars throughout the U.S.
• Researched, conducted customer interviews, and wrote dozens of corporate case histories and success stories.
• Authored press releases and feature stories that were published in national and regional magazines, daily metropolitan newspapers, and numerous weekly community newspapers in the U.S. and Canada.
• Contributed writing, editing, public relations, branding and/or creative strategy and expertise to hundreds of successful direct response campaigns, news releases, press kits, sponsorship proposals, fundraising campaigns, corporate collateral pieces, print advertisements, e-mail campaigns, video and public speaking scripts, websites and more.
• Wrote over a dozen grant and sponsorship applications, 100% of which were successful.

Selected Professional Experience

• Go-Giver Certified Speaker, Go-Givers International 2015 – present
• Copywriting Workshop Seminar Trainer, National Seminars Training 2014
• Freelance Copywriter & Public Relations Expert 2006 – present
• Freelance Journalist 1990 – present
• Board Member, Dayton/Miami Valley Chapter, Public Relations Society of America 2004 – 2008
• Public Relations Manager/Lead Copywriter, B/R/C Marketing, Inc. 2000 – 2006
• Director of Marketing & Communications, American Heart Association 1999 – 2000

Education

• Continuing education in copywriting, marketing, public relations, and development/fundraising
• Heroic Public Speaking, HPS Live professional speaker training workshop, 2016
• Go-Givers International Speaker Certification Training, 2015
• Go-Givers International Entrepreneurs Academy, 2015
• Sandler Training Presidents Club consultative sales training, 2009 – 2013
• Hypnosis Practitioner Training Institute, hypnotherapy, psychology, critical thinking, 2012
• Hondros College, real estate licensure training, 1996
• Bachelor of Fine Arts (BFA), Wright State University Department of Theater Arts, cum laude, 1988

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