Fundraising Email

From: Kathleen Hanover
Date: September 5, 2007 5:53:01 PM EDT
Subject: A personal appeal from Kathleen Hanover

Dear Friends, Family, and Colleagues:

Recently I started working with a new client: MedInsight Research Institute, Inc. It’s a non-profit organization founded in 2006 by a gifted medical researcher and an entrepreneur who happens to be living with cancer. I’m helping them with marketing assistance during their start-up phase.

MedInsight is creating a free medical information service for people suffering from terminal or chronic diseases such as Cancer, Heart Disease, Alzheimer’s, Multiple Sclerosis (MS), Parkinson’s, Diabetes, Crohn’s, Colitis, Rheumatoid Arthritis and more. MedInsight’s work means a great deal to me personally, as my parents each have diabetes and heart disease, and a dear uncle suffers from prostate cancer. Several friends also suffer from debilitating chronic conditions.

I’m writing to you because MedInsight has the chance to earn up to $10,000 in matching donations through a charity called (You may have heard of it–it was founded by actor Kevin Bacon.) The Hanes company has offered to match contributions given to MedInsight if the organization can show a level of public support, demonstrated by the number and amount of unique individual donations at SixDegree’s partner site, It is important that you donate through this link because that is the only way SixDegrees can count you as a supporter of MedInsight:
The deadline for matching donations is
Sunday, September 16th at 11:59pm ET.

Why would you want to support this new organization? You’re probably aware that every year, billions of dollars is spent on medical research in the U.S. and abroad. (Over 6,000 new research findings are published every day!) What you may not know–I didn’t!–is that the vast majority of research findings are never put into clinical practice. There’s just too much information for any one physician to absorb.

And it takes as long as 15 years to get FDA approval for a new drug, and up to 20 years for a new therapy to show up in your doctor’s office. Many viable treatment options are little known because they involve older medications that are now generic and aren’t commercially viable for drug companies to promote.

MedInsight’s staff will comb through the existing medical research to get safe, proven treatments into the hands of our doctors as quickly as possible–whether or not they’re “commercially viable.” They hope to launch this service in early 2008.

If you’d like to help MedInsight reach their goal, please visit this link:
Remember, the deadline for matching donations is
Sunday, September 16th at 11:59pm ET.

To qualify for matching funds, MedInsight must rank as one of the top six “badges.” But the good news is that it will take as few as 200 donors at $10 each to reach that goal.

Beyond the money, this matching donation means both exposure and recognition during MedInsight’s launch phase.  Donations by “SixDegrees” are very prestigious and receive significant media exposure.

Thanks for your time…and (hopefully) your support. I’ll be glad to send you more information about MedInsight–as soon as I get done creating their marketing materials.  😉

All the best,
Kathleen Hanover

P.S. You know that I’m not the kind of person who forwards chain letters or appeals. I know we’re all busy and have lives and jobs, and time and money are precious. But MedInsight’s work really means something to me and I’d really appreciate your support. Even if you just give $1 for every family member or close friend who suffers from a chronic illness, you’ll be doing a lot of good.

P.P.S. If MedInsight achieves the matching goal of $10,000, the organization will be able commit to employing a full-time fundraiser–giving MedInsight a greater chance of meeting its target of going live on the web by next January.

P.P.P.S. If you agree with me that MedInsight’s work is important, please forward this email to your own friends, family, and colleagues. Just do it soon!  🙂