Last night I was honored to be the first speaker in the HypnoThoughts Monthly Marketing and Practice-Building Teleseminar Series. HypnoThoughts.com is the largest social network on the Interwebs for hypnotherapists, hypnotists and NLP practitioners. And, not coincidentally, HypnoThoughts was founded by our client Scott Sandland.
We covered a lot of ground!
I talked about the difference between advertising and public relations; how to think like a reporter or editor; how to find newsworthy angles (even when there’s no “news”); how to make it easy for reporters and editors to cover you, and a lot more.
Here’s an additional unadvertised bonus for HypnoThoughts members and my blog readers: a free media advisory template to help you promote your special event, demonstration or public appearance. Just click on the link to start the download.