Jewellery and social media come hand in hand as artisan online accessory and handbags giant Boticca have found in their latest marketing study: Pinterest vs. Facebook.
With their fan base on Facebook exceeding 27,500 and their Pinterest followers at nearly 800 they seem to have a firm grasp over the social media channels that can really sell their brand and their products.
With that in mind, the guys over at Boticca based their study on a sample of 50,000 visitors from each site from March 15th 2012 to April 15th 2012.
What they were left with as some genuinely interesting marketing insights as to how a brand like theirs could be utilising social platforms, especially in terms of conversion.
To make things clear and, because it is Boticca, stylish, they have produced this thought-provoking infographic that outlines some of the more interesting outcomes of their study.
There were 5 main points of comparison:
Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.