Jewellery and social media come hand in hand as artisan online accessory and handbags giant Boticca have found in their latest marketing study: Pinterest vs. Facebook.

With their fan base on Facebook exceeding 27,500 and their Pinterest followers at nearly 800 they seem to have a firm grasp over the social media channels that can really sell their brand and their products.

With that in mind, the guys over at Boticca based their study on a sample of 50,000 visitors from each site from March 15th 2012 to April 15th 2012.

What they were left with as some genuinely interesting marketing insights as to how a brand like theirs could be utilising social platforms, especially in terms of conversion.

To make things clear and, because it is Boticca, stylish, they have produced this thought-provoking infographic that outlines some of the more interesting outcomes of their study.

There were 5 main points of comparison:

Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by¬†Boticca.

Facebook vs Pinterest Infographic |

Facebook versus Pinterest: which social media platform is better at driving sales? According to online jewelry retailer Boticca, Pinterest is the big winner.

Kathleen Hanover
Certified Go-Giver Speaker and Copywriting Trainer
Kathleen Hanover helps entrepreneurs tell their story, attract their ideal audiences, and persuasively communicate their value. As a highly-regarded marketing copywriting trainer, she teaches persuasion psychology and the magic words that build rapport and sales. And as Ohio's first Certified Go-Giver Speaker, Kathleen shares the Five Laws of Stratospheric Success from the international best-seller, "The Go-Giver," by Bob Burg and John David Mann, with business and community audiences alike.
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