Pinterest Statistics Infographic | Imagine That Creative Marketing and PR

Pinterest has really taken the world of social media by storm in recent months. Its growth has been astounding and has attracted the attention of many marketers and business owners worldwide. Essentially it is an online pin board. Users can create a board dedicated to a particular subject and then pin images they find on the web to these boards. Images that people have pinned to their boards can also be ‘re-pinned’.  The image source is always credited and so these pins can actually drive traffic back to a website as they are shared on boards and spread about amongst the Pinterest community. Women make up 80% of Pinterest users with favourite pin topics beings crafts, recipes and quotes. Businesses that are very image led will do well on Pinterest. These might be photographers, wedding venues and generally anyone in the wedding industry, travel companies, vintage sellers, jewellery makers and designers of all shapes and sizes.  Check out or infographic for some great Pinterest facts as well as some tips on how to use it for your business!

Infographic courtesy of