To help position the company as a leader in data warehousing and data mining, Teradata hosted a series of webinars that featured experts in the field. This mailer, sent to a hand-picked list of industry targets, helped drive webinar registrations. Kathleen Hanover provided copywriting services for this successful direct marketing campaign while at a previous agency. Click here to download a copy of the invitation in PDF format.
Certified Go-Giver Speaker and Copywriting Trainer
Kathleen Hanover helps entrepreneurs tell their story, attract their ideal audiences, and persuasively communicate their value. As a highly-regarded marketing copywriting trainer, she teaches persuasion psychology and the magic words that build rapport and sales. And as Ohio's first Certified Go-Giver Speaker, Kathleen shares the Five Laws of Stratospheric Success from the international best-seller, "The Go-Giver," by Bob Burg and John David Mann, with business and community audiences alike.
