by Kathleen Hanover | Aug 22, 2014 | Work Samples
Newport Beach Addiction Specialist: Let LA Lakers’ Lamar Odom Eat Cake “Until jelly beans are put on the NBA’s banned substances list, it’s no one’s business how much candy Lamar Odom eats,” says clinical hypnotherapist (Newport Beach, CA – June 4, 2009) Los Angeles...
by Kathleen Hanover | Apr 9, 2013 | Copywriting, internet marketing, SEO, Work Samples
Ecologic Industries had an extensive and frequently updated catalog of eco-friendly student residence furniture, but no good way to share its product lines with the university dormitory managers who make furniture purchasing decisions. We recommended a CMS-based...
by Kathleen Hanover | Feb 22, 2013 | Work Samples
Our client wanted to capitalize on increasing search engine traffic for an increasingly popular service — creating press releases that are specifically optimized for search engines. We did the keyword research, selected a premium WordPress theme, wrote all the search...
by Kathleen Hanover | Jul 23, 2010 | Work Samples
Michelle Tenzyk, the principal and founder of the human resources consulting firm East Tenth Group, was unconvinced that search engine optimization could make a difference in her marketing results. Until we wrote her SEO web content, all of her new business had come...
by Kathleen Hanover | Mar 5, 2010 | Work Samples
Michelle Tenzyk, a human resources consultant, added executive coaching to her service offerings and wanted to share the news with her network of contacts. We worked with Michelle to craft an announcement email that hit just the right tone: professional and...
by Kathleen Hanover | Dec 28, 2009 | Copywriting, Work Samples
Our client All About Learning Press is an award-winning publisher of educational tools for home-school parents. We interviewed a mom who raves about the publisher’s “All About Spelling” product by Marie Rippel to create this case history. (We think...
