by Kathleen Hanover | Jun 28, 2009 | advertising, Blog, marketing, public relations
Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news–Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays’...
by Kathleen Hanover | Jun 9, 2009 | Blog, featured, public relations
Okay, time for some major horn tootage. I’m a big fan of Peter Shankman’s “Help A Reporter Out” service, which helps link journalists and expert sources. HARO struck again last week! A reporter from the Wall Street Journal was looking for...
by Kathleen Hanover | Apr 1, 2009 | Blog, marketing, public relations, tweets
Controversy erupted recently over the issue of “ghost tweeting.” Former “Apple Evangelist” and current venture capitalist Guy Kawasaki has built a sizeable following on Twitter, the micro-blogging site that will soon be getting its own...
by Kathleen Hanover | Feb 16, 2009 | Blog, public relations
Facebook, the world’s largest social networking service, has decided to get even larger, by confiscating the property of all of its users. According to Facebook’s newly updated Terms of Service: You hereby grant Facebook an irrevocable, perpetual,...
by Kathleen Hanover | Feb 6, 2009 | Blog, public relations
I always love getting great results for my clients. This week, my client’s name and website were featured in an Associated Press story about online dating, and the story was picked up by about a dozen news outlets, including ABC News online and MSNBC.com. I...
by Kathleen Hanover | Feb 6, 2009 | Blog, public relations
Like me, Peter Shankman is in the marketing and PR biz. Unlike me, he has figured out a way to grow a 60,000-member mailing list. How did he do it? By offering a matchmaking service for journalists and sources. Tired of opening his Rolodex every time a reporter called...
