by Kathleen Hanover | Jan 13, 2023 | Blog, Copywriting, marketing
Even if “everyone” needs your product or service, you can’t effectively market to “everyone” with one generic offer. The key to writing unique and effective copy is to focus on a very specific prospect with a very specific emotional need. It can be a challenge for a...
by Kathleen Hanover | Jun 30, 2017 | Blog, Copywriting, direct marketing, marketing
Talking about yourself is no way to build rapport. Persuasive marketing copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a totally different animal from...
by Webmaster | Sep 17, 2012 | Blog, marketing
Contributed by guest writer Amy Fowler Marketing campaigns are designed to get people talking and thinking about your product, but sometimes things don’t turn out the way that you hoped they would. Even big companies can get marketing wrong from time to time. Before...
by Kathleen Hanover | Mar 27, 2011 | Blog, marketing, Trade Shows
Whatever you call them–tchotchkes, giveaways, freebies, swag, or promotional items–no trade show booth or business expo would be complete without them. But is a #2 pencil with your company logo really going to help you land that multi-million-dollar...
by Kathleen Hanover | Oct 11, 2010 | advertising, Blog, marketing
I’m a big fan of saving money. And your prospects may be, too. That’s why I’m a big fan of a new kind of couponing-social coupon programs like LivingSocial and Groupon. Couponing can be a great way to attract new clients–sometimes it just takes...
by Kathleen Hanover | Apr 28, 2010 | Blog, marketing
I love to sing. Love. It. I especially love those tight Barbershop harmonies. Recently my business coach (who is helping me investigate this “work/life” balance concept) gave me some homework: contact the Sweet Adelines and find out about joining. The...
