My favorite copywriting books

My favorite copywriting books

I’ve been a marketing copywriter for about 30 years now. Ironically, for the first 15 years I didn’t even know the profession had a name. In fact, I didn’t know that writing marketing copy was a profession at all! How far I’ve come since I...
Case History

Case History

Our client All About Learning Press is an award-winning publisher of educational tools for home-school parents. We interviewed a mom who raves about the publisher’s “All About Spelling” product by Marie Rippel to create this case history. (We think...