by Kathleen Hanover | Dec 20, 2018 | Blog, Copywriting
Are you still wearing too many hats in your business? As a small business owner or entrepreneur, are you still doing your own copywriting? Still managing all your social media posting? Still doing your own public relations? I get it. When you started out, you had to...
by Kathleen Hanover | Oct 23, 2018 | Blog
Why your family and friends shouldn’t be in charge of your company’s creative decisions “Which of these logo designs do you like best?” “Which tagline is your favorite?” “Which home page looks better?” Like billions of...
by Kathleen Hanover | Oct 4, 2018 | Blog, Copywriting
I’ve been a marketing copywriter for about 30 years now. Ironically, for the first 15 years I didn’t even know the profession had a name. In fact, I didn’t know that writing marketing copy was a profession at all! How far I’ve come since I...
by Kathleen Hanover | Sep 11, 2018 | Blog
I have more experience with living without power than I would prefer, between Hurricane Ike (9 days) and post-house fire (27 days). So with Hurricane Florence barreling down on the Carolinas as a Category 4 storm, here’s some advice for folks who may be without...
by Bob Burg | Apr 10, 2018 | Blog, Social Media
In today’s hyper-partisan social media landscape, the ability to positively influence others online has never been more important. As Ohio’s only Go-Giver Certified Speaker, and a massive fan of The Go-Giver Way™, I’m thrilled to welcome very special...
by Kathleen Hanover | Aug 4, 2017 | Blog, Public Relations
Bob Burg calls them his Five Laws of Stratospheric Success for a reason: like the law of gravity, the Laws of Value, Compensation, Influence, Authenticity and Receptivity appear to be non-optional. They work whether you believe in them or not. The Law of Influence...
