by Kathleen Hanover | Oct 4, 2018 | Blog, Copywriting
I’ve been a marketing copywriter for about 30 years now. Ironically, for the first 15 years I didn’t even know the profession had a name. In fact, I didn’t know that writing marketing copy was a profession at all! How far I’ve come since I...
by Kathleen Hanover | Sep 11, 2018 | Blog
I have more experience with living without power than I would prefer, between Hurricane Ike (9 days) and post-house fire (27 days). So with Hurricane Florence barreling down on the Carolinas as a Category 4 storm, here’s some advice for folks who may be without...
by Bob Burg | Apr 10, 2018 | Blog, Social Media
In today’s hyper-partisan social media landscape, the ability to positively influence others online has never been more important. As Ohio’s only Go-Giver Certified Speaker, and a massive fan of The Go-Giver Way™, I’m thrilled to welcome very special...
by Kathleen Hanover | Aug 4, 2017 | Blog, Public Relations
Bob Burg calls them his Five Laws of Stratospheric Success for a reason: like the law of gravity, the Laws of Value, Compensation, Influence, Authenticity and Receptivity appear to be non-optional. They work whether you believe in them or not. The Law of Influence...
by Kathleen Hanover | Jun 30, 2017 | Blog, Copywriting, direct marketing, marketing
Talking about yourself is no way to build rapport. Persuasive marketing copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a totally different animal from...
by Kathleen Hanover | Mar 6, 2017 | Blog, Public Relations
Media coverage can translate into new business, new customers and an enhanced reputation. But as Tesla founder Elon Musk learned in 2016, poorly planned off-the-cuff remarks, transmitted far and wide by the media, can anger even your biggest supporters. They may even...
