by Kathleen Hanover | Mar 6, 2017 | Blog, Public Relations
Media coverage can translate into new business, new customers and an enhanced reputation. But as Tesla founder Elon Musk learned in 2016, poorly planned off-the-cuff remarks, transmitted far and wide by the media, can anger even your biggest supporters. They may even...
by Kathleen Hanover | Mar 16, 2016 | Blog
Are you frustrated because you can’t seem to get any traction when you send out a press release? Are you a leader in your field, and unknown outside it? Are you tired of spending money on advertising that just doesn’t pay for itself? Every entrepreneur,...
by Kathleen Hanover | Feb 29, 2016 | Blog, Social Media
We discussed social contests in a previous post, where we pointed out the benefits of running a sweepstakes or contest with Facebook, Twitter, Instagram, or other social media platform. Some of those benefits included increasing engagement with your posts, adding more...
by Kathleen Hanover | Feb 22, 2016 | Blog
Want to attract new followers? Build traffic to your website or Facebook page? Get more “likes”? Help raise your brand’s profile or name recognition? A social contest could be just the ticket. Contests vs Sweepstakes Contests, or games of skill, can...
by Kathleen Hanover | Nov 18, 2015 | Blog
Bob Burg, co-author of the international bestseller “The Go-Giver,” and author of the bestselling business book “Endless Referrals: Network Your Everyday Contacts Into Sales,” has certified Dayton, Ohio marketing consultant Kathleen Hanover as his first Certified...
by Kathleen Hanover | Mar 19, 2013 | Blog, Marketing Technology
Your website is probably the hub of your company’s online presence. It may be where customers come to learn about your products and services, get your contact information or address, place orders, or get customer service. Even if you only have a static...
