by Kathleen Hanover | Aug 4, 2017 | Blog, Public Relations
Bob Burg calls them his Five Laws of Stratospheric Success for a reason: like the law of gravity, the Laws of Value, Compensation, Influence, Authenticity and Receptivity appear to be non-optional. They work whether you believe in them or not. The Law of Influence...
by Kathleen Hanover | Jun 30, 2017 | Blog, Copywriting, direct marketing, marketing
Talking about yourself is no way to build rapport. Persuasive marketing copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a totally different animal from...
by Kathleen Hanover | Mar 6, 2017 | Blog, Public Relations
Media coverage can translate into new business, new customers and an enhanced reputation. But as Tesla founder Elon Musk learned in 2016, poorly planned off-the-cuff remarks, transmitted far and wide by the media, can anger even your biggest supporters. They may even...
by Kathleen Hanover | Mar 16, 2016 | Blog
Are you frustrated because you can’t seem to get any traction when you send out a press release? Are you a leader in your field, and unknown outside it? Are you tired of spending money on advertising that just doesn’t pay for itself? Every entrepreneur,...
by Kathleen Hanover | Feb 29, 2016 | Blog, Social Media
We discussed social contests in a previous post, where we pointed out the benefits of running a sweepstakes or contest with Facebook, Twitter, Instagram, or other social media platform. Some of those benefits included increasing engagement with your posts, adding more...
by Kathleen Hanover | Feb 22, 2016 | Blog
Want to attract new followers? Build traffic to your website or Facebook page? Get more “likes”? Help raise your brand’s profile or name recognition? A social contest could be just the ticket. Contests vs Sweepstakes Contests, or games of skill, can...
