Certified Go-Giver Speaker Kathleen Hanover
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Common Copywriting Fail: Don’t Wee-Wee On Your Reader!

Common Copywriting Fail: Don’t Wee-Wee On Your Reader!

by Kathleen Hanover | Jun 30, 2017 | Blog, Copywriting, direct marketing, marketing

Talking about yourself is no way to build rapport. Persuasive marketing copywriting–the kind of writing that compels the reader to place an order, make a purchase, or do some other business transaction with you–is a totally different animal from...
How to prepare for media interviews (and avoid pulling an “Elon Musk”)

How to prepare for media interviews (and avoid pulling an “Elon Musk”)

by Kathleen Hanover | Mar 6, 2017 | Blog, Public Relations

Media coverage can translate into new business, new customers and an enhanced reputation. But as Tesla founder Elon Musk learned in 2016, poorly planned off-the-cuff remarks, transmitted far and wide by the media, can anger even your biggest supporters. They may even...
“Get the Free Publicity You Deserve” Webinar March 23, 2016

“Get the Free Publicity You Deserve” Webinar March 23, 2016

by Kathleen Hanover | Mar 16, 2016 | Blog

Are you frustrated because you can’t seem to get any traction when you send out a press release? Are you a leader in your field, and unknown outside it? Are you tired of spending money on advertising that just doesn’t pay for itself? Every entrepreneur,...
Content Marketing Shortcut: Social Contests

Content Marketing Shortcut: Social Contests

by Kathleen Hanover | Feb 29, 2016 | Blog, Social Media

We discussed social contests in a previous post, where we pointed out the benefits of running a sweepstakes or contest with Facebook, Twitter, Instagram, or other social media platform. Some of those benefits included increasing engagement with your posts, adding more...
Want more traffic, likes or friends? Try a social contest.

Want more traffic, likes or friends? Try a social contest.

by Kathleen Hanover | Feb 22, 2016 | Blog

Want to attract new followers? Build traffic to your website or Facebook page? Get more “likes”? Help raise your brand’s profile or name recognition? A social contest could be just the ticket. Contests vs Sweepstakes Contests, or games of skill, can...
International Bestselling Author Bob Burg Taps Dayton Marketing Consultant as Ohio’s First Certified Go-Giver Speaker

International Bestselling Author Bob Burg Taps Dayton Marketing Consultant as Ohio’s First Certified Go-Giver Speaker

by Kathleen Hanover | Nov 18, 2015 | Blog

Bob Burg, co-author of the international bestseller “The Go-Giver,” and author of the bestselling business book “Endless Referrals: Network Your Everyday Contacts Into Sales,” has certified Dayton, Ohio marketing consultant Kathleen Hanover as his first Certified...
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