by Kathleen Hanover | Jan 13, 2023 | Blog, Copywriting, marketing
Even if “everyone” needs your product or service, you can’t effectively market to “everyone” at the same time with the same generic marketing message. People naturally do business with people they know, like and trust. But how do you start and develop that...
by Kathleen Hanover | Apr 8, 2020 | Blog
As a fellow business owner, I’m sharing some resources you may find useful if your business has suffered from the impact of the coronavirus, or the government’s efforts to combat it. Naturally, I hope your business is thriving! But if not, take heart—you...
by Kathleen Hanover | Dec 13, 2019 | Blog, Copywriting
When writing copy, it’s often easier to make the sale when you emphasize avoiding pain rather than gaining pleasure. In one of the copywriting groups where I hang out, a fellow copywriter asked about conflicting ideas regarding the concepts of positive/negative...
by Kathleen Hanover | Mar 12, 2019 | Blog, Copywriting
Let’s clear up a point of confusion for folks who aren’t professional marketing copywriters: “The Offer” versus “Your Service Offering.” They sound alike, but In the direct response copywriting world, the offer isn’t that...
by Kathleen Hanover | Dec 20, 2018 | Blog, Copywriting
Are you still wearing too many hats in your business? As a small business owner or entrepreneur, are you still doing your own copywriting? Still managing all your social media posting? Still doing your own public relations? I get it. When you started out, you had to...
by Kathleen Hanover | Oct 23, 2018 | Blog
Why your family and friends shouldn’t be in charge of your company’s creative decisions “Which of these logo designs do you like best?” “Which tagline is your favorite?” “Which home page looks better?” Like billions of...
