by Kathleen Hanover | Apr 5, 2012 | advertising, Blog
It is very easy to spend money on advertising. It’s far harder to get results from advertising. People who are not marketing or PR experts (also known as “normal people”) often confuse marketing tactics for strategies, or rush headlong into impulse...
by Kathleen Hanover | Oct 11, 2010 | advertising, Blog, marketing
I’m a big fan of saving money. And your prospects may be, too. That’s why I’m a big fan of a new kind of couponing-social coupon programs like LivingSocial and Groupon. Couponing can be a great way to attract new clients–sometimes it just takes...
by Kathleen Hanover | Jun 28, 2009 | advertising, Blog, marketing, public relations
Bearded, bubbly pitchman Billy Mays passed away today in his home in Florida, according to press reports. It was stunning news–Mays was only 50 years old, and kept up an intense schedule of travel and (of course) pitching. (My condolences go out to Mays’...
by Kathleen Hanover | May 23, 2009 | advertising, Blog, marketing
This past week I was down for a few days with something I’m going to call the flu. Not bad enough to go to the doctor, but bad enough that I felt like crap and productivity ground to a halt. I passed the time by posting quasi-cranky marketing-related rants at...
