by Kathleen Hanover | Jul 26, 2023 | Blog
Wednesday, July 26 at 10:00 a.m. Eastern/7:00 a.m. Pacific I join Donn King on The Alignment Show! Expect a heartfelt and wide-ranging conversation about tenacity, authenticity, and surviving the worst days of your life. Catch a livestream of The Alignment Show here:...
by Kathleen Hanover | Jan 13, 2023 | Blog, Copywriting, marketing
Even if “everyone” needs your product or service, you can’t effectively market to “everyone” with one generic offer. The key to writing unique and effective copy is to focus on a very specific prospect with a very specific emotional need. It can be a challenge for a...
by Kathleen Hanover | Mar 20, 2021 | Blog, Freelance Writing
I’ve run my own business as a solopreneur copywriter, speaker and consultant for over 15 years. Now the PRO Act, a bill pushed by Big Labor to forcibly reclassify most freelancers and independent contractors as employees, is threatening me and over 50 million...
by Kathleen Hanover | Apr 8, 2020 | Blog
As a fellow business owner, I’m sharing some resources you may find useful if your business has suffered from the impact of the coronavirus, or the government’s efforts to combat it. Naturally, I hope your business is thriving! But if not, take heart—you...
by Kathleen Hanover | Dec 13, 2019 | Blog, Copywriting
When writing copy, it’s often easier to make the sale when you emphasize avoiding pain rather than gaining pleasure. In one of the copywriting groups where I hang out, a fellow copywriter asked about conflicting ideas regarding the concepts of positive/negative...
by Kathleen Hanover | Mar 12, 2019 | Blog, Copywriting
Let’s clear up a point of confusion for folks who aren’t professional marketing copywriters: “The Offer” versus “Your Service Offering.” They sound alike, but In the direct response copywriting world, the offer isn’t that...
by Kathleen Hanover | Dec 20, 2018 | Blog, Copywriting
Are you still wearing too many hats in your business? As a small business owner or entrepreneur, are you still doing your own copywriting? Still managing all your social media posting? Still doing your own public relations? I get it. When you started out, you had to...
by Kathleen Hanover | Oct 23, 2018 | Blog
Why your family and friends shouldn’t be in charge of your company’s creative decisions “Which of these logo designs do you like best?” “Which tagline is your favorite?” “Which home page looks better?” Like billions of...
by Kathleen Hanover | Oct 4, 2018 | Blog, Copywriting
I’ve been a marketing copywriter for about 30 years now. Ironically, for the first 15 years I didn’t even know the profession had a name. In fact, I didn’t know that writing marketing copy was a profession at all! How far I’ve come since I...
by Kathleen Hanover | Sep 11, 2018 | Blog
I have more experience with living without power than I would prefer, between Hurricane Ike (9 days) and post-house fire (27 days). So with Hurricane Florence barreling down on the Carolinas as a Category 4 storm, here’s some advice for folks who may be without...
