Small Business COVID-19 Relief Programs & Support

As a fellow business owner, I’m sharing some resources you may find useful if your business has suffered from the impact of the coronavirus, or the government’s efforts to combat it. Naturally, I hope your business is thriving! But if not, take heart—you...
My favorite copywriting books

My favorite copywriting books

I’ve been a marketing copywriter for about 30 years now. Ironically, for the first 15 years I didn’t even know the profession had a name. In fact, I didn’t know that writing marketing copy was a profession at all! How far I’ve come since I...
Preparing for Hurricane Florence

Preparing for Hurricane Florence

I have more experience with living without power than I would prefer, between Hurricane Ike (9 days) and post-house fire (27 days). So with Hurricane Florence barreling down on the Carolinas as a Category 4 storm, here’s some advice for folks who may be without...