by Kathleen Hanover | Jan 13, 2023 | Blog, Copywriting, marketing
Even if “everyone” needs your product or service, you can’t effectively market to “everyone” at the same time with the same generic marketing message. People naturally do business with people they know, like and trust. But how do you start and develop that...
by Kathleen Hanover | Apr 8, 2020 | Blog
As a fellow business owner, I’m sharing some resources you may find useful if your business has suffered from the impact of the coronavirus, or the government’s efforts to combat it. Naturally, I hope your business is thriving! But if not, take heart—you...
by Kathleen Hanover | Dec 13, 2019 | Blog, Copywriting
When writing copy, it’s often easier to make the sale when you emphasize avoiding pain rather than gaining pleasure. In one of the copywriting groups where I hang out, a fellow copywriter asked about conflicting ideas regarding the concepts of positive/negative...
by Kathleen Hanover | Mar 12, 2019 | Blog, Copywriting
Let’s clear up a point of confusion for folks who aren’t professional marketing copywriters: “The Offer” versus “Your Service Offering.” They sound alike, but In the direct response copywriting world, the offer isn’t that...
by Kathleen Hanover | Dec 20, 2018 | Blog, Copywriting
Are you still wearing too many hats in your business? As a small business owner or entrepreneur, are you still doing your own copywriting? Still managing all your social media posting? Still doing your own public relations? I get it. When you started out, you had to...
by Kathleen Hanover | Oct 23, 2018 | Blog
Why your family and friends shouldn’t be in charge of your company’s creative decisions “Which of these logo designs do you like best?” “Which tagline is your favorite?” “Which home page looks better?” Like billions of...
by Kathleen Hanover | Oct 4, 2018 | Blog, Copywriting
I’ve been a marketing copywriter for about 30 years now. Ironically, for the first 15 years I didn’t even know the profession had a name. In fact, I didn’t know that writing marketing copy was a profession at all! How far I’ve come since I...
by Kathleen Hanover | Sep 11, 2018 | Blog
I have more experience with living without power than I would prefer, between Hurricane Ike (9 days) and post-house fire (27 days). So with Hurricane Florence barreling down on the Carolinas as a Category 4 storm, here’s some advice for folks who may be without...
by Bob Burg | Apr 10, 2018 | Blog, Social Media
In today’s hyper-partisan social media landscape, the ability to positively influence others online has never been more important. As Ohio’s only Go-Giver Certified Speaker, and a massive fan of The Go-Giver Way™, I’m thrilled to welcome very special...
by Kathleen Hanover | Apr 2, 2018 | Copywriting
Today on Facebook, a fellow marketer asked, “if you have multiple products that all should be tapping into the same emotions…how do use the same underlying powerful emotions with different products while making the ad copy unique for each product?”...
