My favorite copywriting books

My favorite copywriting books

I’ve been a marketing copywriter for about 30 years now, and for the first 15 years I didn’t even know the profession had a name.┬áIn fact, I didn’t know that writing copy was a profession at all! How far I’ve come since I accidentally wrote my...
Preparing for Hurricane Florence

Preparing for Hurricane Florence

I have more experience with living without power than I would prefer, between Hurricane Ike (9 days) and post-house fire (27 days). So with Hurricane Florence barreling down on the Carolinas as a Category 4 storm, here’s some advice for folks who may be without...