AP story pickups…a fun PR win

I always love getting great results for my clients. This week, my client’s name and website were featured in an Associated Press story about online dating, and the story was picked up by about a dozen news outlets, including ABC News online and MSNBC.com. I pitched the story to an AP reporter a couple of weeks ago, thanks to Peter Shankman’s excellent Help A Reporter Out service. The two biggest hits? ABCNews.com and MSNBC.com.

This is a huge PR win, any way you cut it. But it’s a bit awkward to talk about, as this week, I was my own client, and my motivation was entirely selfish. 🙂

ABCNews.com
MSNBC.com
HeraldNews.com
Technology Canoe
Lethbridge Herald
Netscape.com
The Observer
TMCNet.com
Calsun.com
Fort Frances Times
Canadian Press

And what’s even better, I got a thank-you note from the author of the story, Megan Scott. She wrote,

THANK YOU for being so open with me. Your story inspired me…Keep me posted on your search!

If my little website helps even one person find true love, it’s all worth it.

And if my PR work helps even one company find a new customer, so much the better.

Kathleen Hanover

Certified Go-Giver Speaker and Copywriting Trainer

Kathleen Hanover helps entrepreneurs tell their story, attract their ideal audiences, and persuasively communicate their value. As a highly-regarded marketing copywriting trainer, she teaches persuasion psychology and the magic words that build rapport and sales. And as Ohio's first Certified Go-Giver Speaker, Kathleen shares the Five Laws of Stratospheric Success from the international best-seller, "The Go-Giver," by Bob Burg and John David Mann, with business and community audiences alike.