We recommend marketing and public relations strategies and tactics that may have performed well for us and/or our client(s) in the past, but past performance is no guarantee of future results. You are advised to do your own due diligence in evaluating our products, services and information prior to working with us.
Marketing and public relations are as much art as they are science. Although we make recommendations and create work product based on industry best practices as we understand them at the time, we have no way of knowing how well our marketing, sales and public relations work product or advice will perform for you. In fact, it’s possible to do everything “right” and still have a campaign fail spectacularly. (It’s rare, but it happens.)
Marketing, sales and public relations results are based on many factors, some of which are beyond our control and your control. Current economic conditions, changing legislation, industry trends, efforts by your competitors, technology failure, human error, and many other factors may also impact your results. Your level of expertise, your business practices, your reputation, your resources, your ability to appropriately and professionally execute the tactics and/or strategies we recommend and many other factors may impact your results.
Every marketing, public relations or copywriting project we undertake for a client is done on a “custom” basis, with unique goals, strategies, tactics and budgets. Therefore it is impossible to identify a “typical” result.
We can’t guarantee results. But we can guarantee that will will do everything we know how, given the constraints of the project budget and timeline, to create marketing and public relations work that gets you the results you deserve.